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Catalyst Clients Receive the Following
:
- Generate
Awareness and Revenue Using Non-Traditional Partnership-Based
Approaches
- Increase
Product or Service "Brand" Awareness
- Gain
Market Share against Competitors
- Add
Perceived Value to Products or Services
- Increase
Efficiency of Community Organizations’ Efforts through Innovative
Programs
The
Development Process :
- Review
Current Programs, Relationships and Market Positioning
- Determine
Goals, Review Current and Recommend Potential Methods of
Achievement
- Evaluate,
Research and Recommend Strategic Partnership and Cause Marketing
Opportunities that Fit the Corporate Profile
- Develop
Strategic Relationships Between Media Outlets, Corporations,
Non-Profit Organizations, and Community
- Customize
Program Components - Program Development, Sponsorship Packaging,
Partnership Building
- Finalize
Program Design, Direct Creation of Program Partnerships,
Launch and Manage Program
- Incorporate
Ancillary Programs (Merchandise, Intellectual Properties)
to Strengthen all Aspects of the Program
- Establish
On-Going Methods for Measuring Campaign Effectiveness
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Catalyst Seminars & Conferences :
Catalyst has developed a series of half-day seminars and training
sessions for corporations, media and non-profit organizations
interested in pursuing cause and partnership marketing strategies.
Catalyst partners are available for sessions at both corporate
and discounted non-profit rates in the following areas:
- CAUSE
MARKETING 101: The basics of cause marketing for corporations,
media and non-profits. A half-day seminar providing strategies
for effective cause marketing campaign design and creation
- VALUATION
& BENEFITS: Strategies to build value through partnerships.
A half-day seminar providing training in the packaging and
selling of benefits associated with a cause partnership
- PUTTING
THE e IN CAUSe: Web-based cause and partnership marketing
techniques. A half-day seminar in utilizing the internet
as a promotional strategy, augmenting content and differentiating
sites as a competitive tool
- PARTNERSHIPS
IN PROMOTION: Strategies for media, the missing element
in Cause. A half-day seminar designed to help media attract
non-traditional revenues, successfully compete with other
media and build loyalty among customers
- FOUNDATIONS
IN CAUSE: Training for the foundation manager. A half-day
session designed for foundations who are looking for more
strategic relationships with the causes and organizations
they support
- THE
THREE “R’S” OF SCHOOL MARKETING: “Recognition, Recruitment
& Retention.” A half-day training session for school principals
and administrators who must compete in the market for students
and funding
- STRATEGIC
CAUSE MARKETING AUDIT: (2 DAY) An in-depth, two day session,
providing participants with a clear vision for their customer,
and effective partnership approach in marketing
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