In 1991 Catalyst Marketing introduced a unique form of partnership marketing wherein three additional components - Media, Philanthropy and Education expand the Reach of the Cause Marketing Campaign and enhance the Effectiveness of the Cause Marketing Model. Over the succeeding nearly two decades Catalyst Marketing has remained the worlds only agency which deals exclusively with Cause Marketing or what has come to be known in some quarters as Corporate Socially Responsible Marketing.
According to Haas School of Business:
"Cause marketing is the fastest growing form of sponsorship in North America"
According to Wikipedia:
Cause marketing or cause-related marketing refers to a type of marketing involving the cooperative efforts of a "for profit" business and a non-profit organization for mutual benefit. The term is sometimes used more broadly and generally to refer to any type of marketing effort for social and other charitable causes, including in-house marketing efforts by non-profit organizations. Cause marketing differs from corporate giving (philanthropy) as the latter generally involves a specific donation that is tax deductible, while cause marketing is a marketing relationship generally not based on a donation.